Accenture Technology Vision 2015: Digital Business Era – Stretch Your Boundaries
Today’s pioneering enterprises are doing more than just talking a good digital game. They are fundamentally changing the way they look at themselves and quickly mastering the shift from “me” to “we.” Proactive corporate leaders see their businesses, employees and customers as a living, breathing digital fabric offering unprecedented opportunity to establish beachheads in new markets, drive profit and change life for the better. Through the transformational power of this network, we’re witnessing the birth of a new era of “digital ecosystems.”
The Accenture Technology Vision 2015 maps out five key trends: The Internet of Me, Outcome Economy, Platform (R)evolution, Intelligent Enterprise and Workforce Reimagined.
- The Internet of Me: Our World, Personalized
Much of the Internet’s appeal lies in the personal power it bestows: “My” newsfeed, “My” playlist, “My” book recommendations, and so on. But as the saying goes, “You ain’t seen nothin’ yet.” Even more authentic and meaningful individual experiences await. Look all around: parking meters are going digital, the refrigerators and other comforts of home are getting brainier, and the next time you take yourself out to the ballgame, you may just receive a smartphone alert on which concession stand has the shortest line for hot dogs and beer. Everyday gadgets and machines are increasingly interconnected and consumers are demanding more “smart” tech. Those who embrace the Internet of Me will sustain higher customer engagement and, in turn, open up new avenues of growth.
- Outcome Economy: Hardware Producing Hard Results
If you live in a “smart” city, such as Los Angeles, and notice it’s now easier to find a parking space, you’ve already benefited from an outcome. Same goes if you had lunch today. New intelligence, in hardware and a lot of other things, is bridging the last mile between the digital enterprise and the physical world. Early adopters, coming face-to-face with the Internet of Things, are uncovering opportunities to embed hardware and sensors in their digital toolboxes. They’re reaping bottom-line benefits and making life better for employees and customers. Hardware — yes, hardware — is playing a leading role. Today, hardware is flexing its muscles, demonstrating rapid advancements that carry echoes of the software revolution more than a decade ago.
- Platform (R)evolution: Defining Ecosystems, Redefining Industries
What’s old is new again. Over two centuries ago, the bricks-and-mortar factory was the primary platform that launched the Industrial Revolution. So it is with digital technology, which promises as much, if not more, disruption. Today’s new and evolving platforms are essentially comprised of well-defined architecture, governance and services and underpinned by the latest digital “tools” – social, mobile, cloud, Internet of Things and others. Deere, among others, have established blueprints to build and deliver applications for specific industry problems. The platforms serve as a pool of reusable capabilities to achieve better business outcomes.
- Intelligent Enterprise: Huge Data, Smarter Systems – Better Business
For years, software’s expanding capabilities were geared primarily toward helping employees make better and faster decisions. Amid the influx of data—along with advances in processing power, analytics and cognitive technology—software intelligence is helping automobiles, thermostats and other everyday things recognize, “think” and respond accordingly. Greater operational excellence awaits those who grasp the upside potential. Indeed, three out of five global businesses believe big data will boost their decision-making and competitiveness, according to our research. This evolution is taking shape at workplaces – where virtual “agents” help call centers run more efficiently – and at home – where Netflix algorithms plumb viewers’ past choices for suggestions on what they might enjoy watching.
- Workforce Reimagined: Collaboration at the Intersection of Humans and Machines
Ready for a self-improvement exercise? As digital and physical worlds increasingly cross-pollinate, people are being transformed into “better versions” of themselves, at work and everywhere else. How? For starters, we’re using machines to take on more challenging physical tasks and perform more efficiently. Advances in robotics enable machines to not only communicate with humans, but also work side-by-side with them. It’s a division of labor that plays to strengths of both. Smart devices and wearable technology can gather information on a person’s surroundings, supplement physical tasks and detect hazardous situations— potentially– saving lives. This reimagined workforce poses tricky questions. The biggest may revolve around recognition and response as the entire operational chain shifts to a digitally-driven model.
How to sum it all up? It’s not just about you — or me, or anyone else in particular. It’s about all of us — The “We Economy”.
(March 2015, a summary of Accenture’s newly released report on technology trends 2015). For information, please check out: http://techtrends.accenture.com/us-en/it-technology-trends-2015.html