Quantitative expertise is the foundation of CATHAYA. Our team consists of well-grounded quantitative research managers, statisticians, and programmers to assist clients in any research tasks they desire, ranging from programming and hosting to complicated data analysis and modeling. We deliver both quick turnaround projects and large-scale studies such as segmentation and discrete choice/conjoint analysis studies. Moving beyond basic chart reporting, tremendous effort has been put to visualizing the data points and findings to bring the insights to life. With an action-oriented approach, our team always goes further to think about “how we could do about it” rather than simply “what it is”, and help our clients drive real business actions from research insights.

Our qualitative strength lies in both our capability to support a wide range of needs of clients and our focus on using innovative research methodologies to address each client’s unique challenges. We’ve had much experience exploring creative ways to recruit difficult respondents such as niche user segments, opinion leaders, early adopters, etc. and to engage them in the research process. With a deep cross-cultural understanding, our team is able to help clients design and implement the most culture appropriate methods. We also go beyond the traditional IDIs and focus groups to incorporate real-time, multi-media, and more interactive experiences through our cutting edge technology platform, which gives our clients richer data and insights in a faster and more cost efficient manner.

All our moderators are fluent in both Chinese and English, and have served international clients of various sectors for years. They have been trained academically and/or by top research houses, and have a good mastery of moderating techniques along with sufficient knowledge and expertise of certain industry sectors especially technology, telecom, and medical verticals.

We love data. Our in-house statisticians and software developers are available to provide analytics solutions to any types of data you may have. This could be commonly used multivariate analysis techniques for structured data such as factor/cluster analysis, conjoint analysis, discrete choice models, multivariate analysis of variance, multivariate/logistic regression, time series analysis, etc. Or, it could be semi-structured or unstructured data like text, pictures, audio/video files, etc. from various data sources (e.g. social media, emails, chats). We utilize the most advanced textual analysis tools and computer vision algorithms to help our clients derive key insights from diverse data files and formats.